ppm factum research contributes to teaching students of the University of Economics in Prague

14. 10. 2016

ppm factum research is for several years working with the University of Economics in teaching students who have chosen Commercial Communications specialization. The lectures are lead by business professionals (e.g. Jan Herzmann, who is also the guarantor of the subject, Milan Prusa of Millward Brown, Jan Schmid of Perfect Crowd). Their lectures and practical workshops are dedicated to various topics, which the experts are dealing with in their professional lives.
ppm factum qualitative research department this year, in addition to traditional lectures on campus invited students to its studio, where they participated in several practical exercises in the real premises of the research agency.

ppmoffice (14).jpg

Everyone had a chance to participate in a number of projective techniques that are used in group discussions - spontaneous associations, creating collages (pictured) and photo elicitation qualitative interview. In conclusion, they evaluated the advantages and limitations of these techniques.


Markéta Kljapová, Project Manager