Shelf Planning Tool: Ideal shelf tool according to the customers

Shelf Planning Tool: Ideal shelf tool according to the customers

Do you sometimes feel that you are standing in front of the shelf for ages until you find the item you are looking for?

 

ppm factum research company has developed a new online tool for optimization of goods location in a shelf.

It works simply:

1. Respondents place the items into the shelf as clear as possible according to their taste and logic.

2. Analysis will reveal segments of customers with the same shelf arrangement logic.

3. Then comes the actual process of optimization using Shelf Planning Tool

 

4. Final arrangement of the shelf.

It’s mainly used where:

- there are many similar items (spices,...)

- there are few substitutes (fasteners,...)

- it’s given what to buy (e.g. a specific LEGO kit,...)

 

Do you want to know more about the tool?