After mutual agreement ppm factum research terminated its membership in The Association of Agencies for Market Research and Public Opinion Polling SIMAR by January 2016.
We continue to be interested in advancing and elevating the market research discipline, therefore we look for further cooperation in selected initiatives of SIMAR, and hence we applied for the status of an associate member of SIMAR.
The negotiations result will be published in March.
Pavel Říha, the Managing Director of ppm factum research, commented on the change: “We can celebrate the 25th year of our operation in the Czech Republic market only because of the trust and confidence of our clients that we so very strongly appreciate. Therefore, I want to assure our clients in particular, that the change will not affect our well established internal processes and our strict quality controls. We will continue to follow in the full extent the methodology guidelines of both the association ESOMAR and recommendations of the Czech association SIMAR. Our team of experienced researchers, trustworthy and well established subcontractors, advanced new technologies that we have gradually introduced are the best guarantees that we will continue to maintain our high standards.”