Focus group discussions

  • Focus Group is one of the basic methods for qualitative research. It is a group process, whose main advantage is the participants’ interaction and their mutual reactions. In addition to direct questions are used specific psychological practices and techniques, that allow to go beyond conscious and therefore verbal aspects’ attitudes, emotions and needs.
  • All discussions are conducted by educated moderators, who analyze and interpret found information.
  • ppm factum also offers Mini Groups, similar to standard Focus Groups, but these are being organized with smaller number of the respondents in the group. Easy Groups, other version, offer time saving and cost effective option with the same quality of marketing information.