In-depth interviews

  • In-Depth Interview is one of the basic methods for qualitative research. It starts from individual questioning with possibility of creating the high interaction between interviewer and respondent. In addition to direct questions there are used specific psychological practices and techniques, what allow to go beyond conscious and therefore verbal aspects’ attitudes, emotions and needs.  
  • Easy In-Depths are similar to standard In-Depth Interviews. These offer time saving and cost effective option with the same quality of marketing information.
  • Explorations are conducted in accordance with set scenario by members of the ppm factum research qualitative team or educated interviewers (often psychologists, sociologists).